Business intelligence begins with collecting data to use it for analysis purposes. Without using quality collection techniques to collect relevant and accurate data, a BI tool cannot provide users with the appropriate information needed to correct inefficiencies and improve performance. Furthermore, all the activities that are carried out daily on digital devices produce data and it is a huge amount of information that can be collected, analyzed and therefore also enhanced from an economic point of view.
The sources of data are many and constantly increasing and therefore what characterizes big data is not just the quantity. The concept of big data involves multiple factors, from the infrastructure needed to collect and archive them, to the tools to analyze them. Without neglecting the skills needed to manage them, starting with big data analysts.
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