Science is built up of facts, as a house is with stones. But a collection of facts is no more a science than a heap of stones is a house.
Data : from hypotheses to certainties
Let's start with a fundamental concept: without data, strategic decisions are just hypotheses
The information extracted from the data makes every decision strategic, informed and targeted. In reality, every company already has this value, because through its flows it generates and receives huge amounts of data every day (from websites, social networks, emails, internal documents, sensors, etc.), only most of companies fail to interpret them and therefore to exploit their potential.